Such costs can be discouraging and unnecessary. Proactive Marketing = Premeditation! E-PR can be relatively low-cost method of directly reaching a niche audience or a mass audience if the brand is amenable to stories that are of interest to publishers. These two approaches are widely used in businesses as well as normal day to day lives of people. Being proactive means acting in anticipation of future problems, needs, or changes.. Proactive Marketing is much more than just a mind set it is an analytical approach that allows marketing profs to be agile, real-time, data-driven, and adaptable to the [â¦] Reactive and proactive marketing are two distinct marketing strategies a company can employ to connect with its target audience. He is a Chartered Financial Analyst and Certified Public Accountant. There is no gray zone on this vital matter. Proactive Worldwide Blog. these are the indicators of a business involved in reactive marketing: On the other hand, Proactive Marketing is highly premeditated. proactive in all your sales and marketing actions. Moreover, the owners are happy and in control of their lives. The analyst can identify any pitfalls and help you avoid an inept marketing strategy based on a flawed analysis. A market analysis does not guarantee an accurate diagnosis of a market. Companies need to develop new products when their older products reach the end of their life cycles. Personally, I think there are more advantages than disadvantages. customers, as well as reactivating the ones from the past. Hence marketing plays a vital role in stimulating prosperity for the firm, as indicated in Figure 2.1. For example, using questionnaires to retrieve data can be unfruitful when you construct questions in the wrong way. The Disadvantages of Market Research on New Product Development. 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