The idea for Salt, the now ubiquitous Airstream, was born in November 2013, with the duo wondering what was next for them in their career. Its projects are characterised by a radical approach to text (new writing and re-workings of Shakespeare), bold production styles and an uncompromising engagement with issues concerning the More accurately, it is the Arabic name "Basem" (often incorrectly written in English as Bassem) that translates to "one who smiles". I started thinking of a franchise, but it never worked.” It was after this that Switch was born. Over the last four years the company has created a string of internationally acclaimed productions including The Al-Hamlet Summit, Kalila wa Dimna, The Mirror For Princes, Melting The Ice, Trading, Richard 3, an Arab Tragedy. The name "Bassam" is the exaggerated form of the agent noun (Arabic: صيغه مبالغه), and would therefore roughly translates to "one who smiles profusely". While not resembling the House Stark from Game of Thrones in anything other than determination and drive, Al Marri says: “Winter was coming, and you know we always get excited because the weather is nice. Keep that in mind, it’s a kiosk, I’m not moving’. Two entrepreneurs from UAE and Saudi Arabia, Amal Al Marri and Deem Al Bassam Salt communicates with its followers on Instagram, which the co-founders think creates a demand before it exists. “We went ahead, ordered the truck, did our branding, and developed the concept. She has an eye for recognizing gaps in the region’s restaurant scene and has mastered the implementation of … Sulayman Al-Bassam's work, though deeply critical of political structures and regressive forces within the Arab world, challenges the negative preconceptions surrounding Arab and Muslim society today. And we finally got [permission], having it as a kiosk!”, Al Marri says: “We are not a food truck. Al Marri displays her feistiness and reveals: “I told them, ‘OK you know what, forget it, it’s not a food truck, it’s a caravan, it’s a kiosk. She says: “I really wanted to do my own concept. From The Royal Shakespeare Company in the UK to Peter Brook's legendary theatre in Paris, from Japan to the US, the work of Sulayman Al-Bassam and his troupe SABAB Theatre has been celebrated across four continents by the world's most prestigious cultural powerhouses. AlBassam spotted gaps in the market and took a leap following her passion, creating dishes that were both delicious and visually appealing. Sulayman Al-Bassam, (1 June 1972), is a Kuwaiti playwright and theatre director, and founder of Zaoum theatre company (London 1996-2001) and its Arabic arm Sulayman Al-Bassam Theatre Kuwait (2002). We were so naïve, and that’s why we made it through — because we were naïve. We’re adding life to places which are underserved.”, With the permission in hand, the kiosk went live on May 1, 2014, stationing itself on Kite Beach in Dubai, Al Ain, Abu Dhabi, and Nad Al Sheba.While the kiosk had finally opened after months of trying to convince the authorities to grant a licence, the challenges were not over. 11.1k Followers, 735 Following, 308 Posts - See Instagram photos and videos from Deem AlBassam (@deemalbassam) Saudi national Al Bassam and Emirati Al Marri worked together in a completely different area — art and design — before venturing into a food and beverage business together. Basem is the agent noun of the Arabic verb with the root ba-sa-ma, which means to smile. One of the issues of contention was the fact that the vintage Airstream had wheels. However, the municipality initially declined giving them permission. Bassam is an Arabic name and a given name roughly meaning "one who smiles". Salt communicates with its followers on Instagram, which the co-founders think creates a demand before it exists. In 2013, Al Bassam was commissioned by La Comedie Francaise to direct the first text of an Arab author to take a place in the permanent repertoire of the company, Saadallah Wannous' Rituel pour one Metamorphose. Notable people with the name include: https://en.wikipedia.org/w/index.php?title=Bassam&oldid=975715190, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 August 2020, at 01:14. عرض ملف Deem Albassam الشخصي على LinkedIn، أكبر شبكة للمحترفين في العالم. Led by Kuwaiti writer & director Sulayman Al-Bassam and British producer Georgina Van Welie, working alongside artists from across the Arab World and Europe, the company is a celebration of cultural diversity in an age of extremes. Bassam is an Arabic name and a given name roughly meaning "one who smiles". Facebook gives people the power to share and makes the world more open and connected. Basem is the agent noun of the Arabic verb with the root ba-sa-ma, which means to smile. Al Marri adds: “People thought, ‘oh it’s a new idea, they’re doing amazing’, but both of us knew that we can fail at any time.”, Two entrepreneurs from UAE and Saudi Arabia, Amal Al Marri and Deem Al Bassam. But what you might miss is the steely entrepreneurial spirit lurking behind their laughter and fun company. We got over-excited! Because if that person told us we couldn’t, we would’ve stopped there and continued with our lives. , https://en.wikipedia.org/w/index.php?title=Sulayman_Al-Bassam&oldid=957321335, Articles with unsourced statements from October 2010, Wikipedia articles with SUDOC identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 18 May 2020, at 07:42. 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Join Facebook to connect with Deem Al-Bassam and others you may know. contemporary Arab world. . So we decided, let’s do a food truck.”. Editor’s View: Has Covid given the low-cost long-haul dream new life? Al Marri says they were very upset about the refusal, having researched issues surrounding operational feasibility, hygiene and so on. The duo circumvented licence concerns by getting permission as a kiosk, rather than a truck. We are a pop-up on the beach.” She pauses and reiterates: “We are not a food truck. Al Bassam, however, already had experience with setting up a restaurant — Switch in Dubai Mall, which opened in 2009. The duo circumvented licence concerns by getting permission as a kiosk, rather than a truck. From Wikipedia, the free encyclopedia Sulayman Al-Bassam, (1 June 1972), is a Kuwaiti playwright and theatre director, and founder of Zaoum theatre company (London 1996-2001) and its Arabic arm Sulayman Al-Bassam Theatre Kuwait (2002). Al Marri adds: “We asked for permissions, and someone told us, ‘yeah we can give you the licence’. When you meet Deem Al Bassam and Amal Al Marri, you might observe their interaction with each other and label them as being very good friends. لدى Deem5 وظيفة مدرجة على الملف الشخصي عرض الملف الشخصي الكامل على LinkedIn وتعرف على زملاء Deem والوظائف في الشركات المماثلة. Two entrepreneurs from UAE and Saudi Arabia, Amal Al Marri and Deem Al Bassam, are keen to make a mark in the F&B industry, and say it's their thinking process that has helped create a social media sensation that did not die even after the hype did. She says the team knew that at the time food trucks were not allowed on the roads, but decided to try anyway. Hailing from Saudi Arabia Deem AlBassam started her food journey in 2008 with the launch of ‘Switch’ restaurant. More accurately, it is the Arabic name "Basem" (often incorrectly written in English as Bassem) that translates to "one who smiles". But he really did a big favour: giving us that hope.”. Deem Al-Bassam is on Facebook. It champions the Arab voice internationally and creates an intercultural space for Arab culture on the world stage. The name is most common in the Levant. Copyright 2020 ITP Digital Media Inc. - All Rights Reserved, UAE air traffic soars 200 percent since April, Michelin favourite Daniel Boulud open first Dubai restaurant, Emirates Salon Culinaire to run across UAE cities in 2021, Rove Expo 2020 to open within Expo 2020 Dubai site, Passengers from UK airports no longer need PCR test before travelling to Dubai, OMV, Mubadala complete Borealis transaction, Riyadh’s new ‘Cargo Village’ gives boost to Saudi’s air freight market. Deem Albassam is an experienced food entrepreneur with a degree in Marketing from the American University in Dubai and a passion for culinary creations.
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